The importance of social media has been taken more seriously by companies in the last few years, many small and some large businesses are not focusing much attention as they should on social. However, Social Media has simplest persevered to grow and end up essential, in particular for b2b businesses to attain their goal consumers and clients extra successfully. Greater than ever, b2b needs to cognizance of becoming a whole social commercial enterprise.
As mentioned in the intro, just because your company invests some time on social media and sharing, doesn’t make your company a social business. Social business means your company implements social technologies, strategies, and processes that span across the full organization. Thus, creating a collaborative and connected environment between everyone from employees to customers, to prospects, to board members, etc.
While having your company maintaining an active presence on social media accounts is good, being labeled and known as social business goes far beyond that.