Future Proof Your Strategy Top Mobile App Development Trends of 2024

Description

There are more than 7 Billion smartphone users in the world and the number is gonna increase by the end of the year. So, if you think that your business doesn’t need a mobile app, bro! You gotta re-think that. Most of the users shop using mobiles, so if your brand can provide a good mobile-friendly shopping experience. It’s Mammamiya! But wait a minute, having a simple mobile app will not help, naa-aah, you gotta follow the mobile app development trends too!

So what are those? A lot of things. It’s 5G friendliness, AI & ML, AR, voice search feature, and more. We know, what you’re thinking. These are old, your mobile app already has AI that is a chatbot, it’s 5g friendly and you have included voice search-related keywords in the content, etc.

But let us tell you one thing, technology has come far ahead of chatbots and keywords. So, keep your mind open and so as your notebook and read carefully. Because this blog is gonna share some secrets!

1. Artificial Intelligence and Machine Learning

The first one on the list of mobile app development trends is AI and ML. We all know how easier AI has made our lives but do you know that it can also make your business far more approachable, accessible, and connectable? This is a tactic that some big brands have been using for years, from times when people didn’t know much about AI and ML. 

How do you think Google, Amazon, Flipkart, or other apps suggest the exact things we were thinking of buying? Yeah, it’s ML. AI helps your app become self-functional, attending to customer queries, providing them with solutions, etc., and ML tracks user behavior and optimizes their future suggestions. This is what we call making personalized content. Both things make buyers believe: “Oh, this app knows what I like,” and this is what leads to the final purchase decision.

2. Internet of Things (IoT)

Though IoT is not that popular in India, in the USA, it’s an old thing. Managing room temperature, locking your car, setting an alarm on your wristwatch, everything is done through smartphones. All that a user needs to do is connect some devices.

So, what does IoT exactly mean and how does it work? IoT or the Internet of Things is a technology that connects various devices to your smartphone. This way, you can operate all the devices individually and through your phone. 

Leading brands like Tesla use IoT, and users can control a lot of functions of the car from their mobile. To implement IoT in your mobile app, you need to take care of a lot of things like devices, data management, cloud computing, etc. So, if you decide to do that, get some professional help. 

3. Augmented Reality and Virtual Reality 

We’re not gonna lie, this is one of the most favorite mobile app development trends. Why? Because it’s the perfect blend of technology, creativity, and user satisfaction. We aren’t sure whether you remember the LensCart ad where they showed how using the app, users can simply see themselves wearing the glasses and then finalize the purchase. Yes, they use AI technology there. 

Isn’t it an amazing mobile app development trend, it’s like in-store shopping from home. Imagine, how happy your customers will be too if you come up with AR shopping. It doesn’t matter which industry you belong to, if you directly communicate with people, this feature is a must-have. Take furniture for an example, wouldn’t you like it if you could just hold the camera in front of the area where you want a chair, and then swipe to see which one suits the best? We would love that! 

VR on the other hand is a perfect match for businesses like real estate, gaming, etc. As you sell experiences in such businesses, VR helps your customers get a prior taste of what they are purchasing. Imagine, seeing your apartment before it’s even built. Not surprised why it’s so hard to buy a house now!

4. Mobile Commerce (M-commerce)

When an e-commerce platform becomes mobile-friendly, it becomes an m-commerce app. There are many in the industry, take Amazon, Shein, e-baY, Paytm, Phonepe, and Skrill, all are m-commerce platforms. So, how do they help in customer satisfaction and retention? By simply making the process cashless and hassle-free. 

Do you think people still use cash for online shopping? They do, but the numbers are very low. That's why, having an m-commerce app is a must. It makes shopping easier, payment safer and users connected. But yes, you need to imply other technologies like AR shopping, AI, etc. 

5. Voice Search and Voice-Enabled Apps

Have you seen people writing letters, nowadays? No, right? Because they don’t need to. We have smartphones to call, facetime, and more. But typing about your needs still feels like writing a letter. That’s why, you gotta make sure that you follow this mobile app development trend. 

If people can talk and engage with your business,  they will feel more heard, and connected leading to increased chances of purchase. Think about Google Assistant or Alexa for a minute, aren’t they fun, smart, and pretty human-like? We have seen a lot of people talking to them just for fun. This is engagement as well! So, write down the sutra for it: more the talk, more the engagement, and more the purchase. 

Tip: Try to make your in-app voice assistant like a character. You can make a few different characters like a polite one a rude, black lady, or an English gentleman, these changes of tones, and characters will make it more fun.

How Do We Help You Follow These Mobile App Development Trends?

Stealth Technocrats will help you in finding the right mobile app development trend for you. We are a leading development brand, serving over 3000 clients all over the world, which brings us to the fact that we have a deep understanding of how businesses work and how they have evolved. And this knowledge helps us find the right solution for modern-age entrepreneurs. 

Be it gaming, healthcare, transport, e-commerce, or anything else, you are capable of developing apps that fit the user's needs better than anything. Our rigorous development process and transparency ensure that when you come to us, you don’t go back dissatisfied.

Conclusion:

There are several benefits of having an app for your business but there are millions of possibilities when you choose the right technologies for your app. The technologies we talked about today are all centered around modern-day users and their purchase styles. You don’t need to get them all, just choose any one or two that you feel will elevate user experience. Remember, your focus is to improve user experience through development trends, not to just follow the trends.