Ready Set Launch How to Build a Profitable Online Ludo Business in India

Description

Are you a ‘90s kid? If yes, you must remember those chaotic sibling fights over cheating in Ludo. Sigh* Those golden days! “They will never come back.” This is what we thought, right? But Technology never fails, those days are back but just in a different form which is faster and smarter. Yes, we are talking about Online Ludo which is going popular like crazy! To be honest, they are far more engaging and entertaining than the traditional ones. So, getting inspired by this rising popularity, if you are also thinking about building an online Ludo business in India, it’s the perfect time. 

But starting the business can be a little challenging if you don’t study the market properly. Come on! We all know how many Ludo brands are already there with strong authority. Ludo King, Pocket Ludo, and Zupee Ludo are at the forefront. You can learn a lot from them yet do not copy them. 

To stand out in the market, a brand must provide users with something new and in this blog, we will learn the same. We’ll talk about how you can start your online ludo business that is not only profitable but also capable of long-term ROI generation. So, let's start with understanding the Indian Market. 

Market Potential for Online Ludo in India

No need to go through complex stats and data analytics reports. Just look at the brands like Ludo King, Zupee, Pocket Ludo, etc. Don’t you think they have enhanced the traditional Ludo experience? With these brands, Ludo is no more about just winning by chance but winning through strategy and skills. Moreover, it does not stop at just winning the game but winning money as well. 

Yes, you read that right! Online ludo is a real-money game, where players can use their skills to win money just like online Rummy. Perhaps, this is the reason these brands went up and up. In a recent interview, Zupee’s CEO Akanksha Dhamija shared how the online gaming industry used to be only about casino and fantasy games which wasn’t for all. Her team recognized that and introduced Ludo with skill-based gaming features to which Indian players felt connected and the success is in front of yours.

So, your brand must provide something that does not already exist in the market, something that suits the Indian player-intent and fulfills their gaming needs. 

Legal Considerations and Compliance

Okay, so after you are done with your market research, you need to read about the legal considerations a little bit. Why? Because keeping your online Ludo business and users safe is your priority. You would not like your platform to be taken down from the internet, would you? That’s why ensuring that your online Ludo game does not go against any online gaming rules or laws set by the government is important. The Public Gambling Act will help you a lot in this.

Remember, skill-based real money games like Rummy, Poker, and Ludo are completely legal in India. But you must have a license for that. So, get a license first and then start developing your online ludo game.

Oh! One more thing, some Indian states have banned online gaming, so if you belong to states like Telangana, Sikkim, Assam, Andhra Pradesh, and Tamil Nadu, you gotta find another way out. 

Developing Your Online Ludo Platform

Get a good online ludo developer. Because if you don’t, you will never get the product of your dreams. Only experienced game developers can understand your needs and build a profitable product. There are plenty of game development companies out there that you can choose from. Some give you limited services like just developing the Ludo app while some provide complete support from development, obtaining licensing, and marketing, to providing later technical support. 

If you ask about our opinion, we would always choose the second option. But these kinds of services are best for entrepreneurs who have just started and have limited skills and resources. If your brand already has industry experts, then you can just go for development services. 

Wait, wait! Before you start searching, first right down all your requirements. How do you want the UI design to be, what kind of features do you want in your online Ludo game, and whether the developers can find something unique for your brand, etc? Remember, this list will give the development process a clear direction which makes it 10 times faster and effective. 

Monetization Strategies

So, how to monetize a game? Well, there are 3 golden rules for this. Don’t upgrade the app but the experience, don’t charge your users for everything, and lastly, provide what you say. If we talk about last year's data, there were 500 million users and 200 million among them were mobile users. So, what does it imply? It implies that the existing brands are focusing on enhancing the user experience and mobile optimization is the least you can do. 

See, we understand that you cannot wait to start generating revenue from your online Ludo business but it is always better to take time before the launch than become a disaster after. Those days are gone when people used to fall for fake ads, promises, and some stupid updates. Your brand must stand for reliability, honesty, and improvement. Yes, you must charge for your ROI but charging them for almost everything is not gonna help rather, it will make it worse. Allow your users to play and enjoy first and then give them the option to purchase an upgrade. 

Providing what you say; means your Ludo game must have features that you are promoting, be it bonuses, tournaments, minimum deposits, or anything, if you cannot provide that don’t use that as a marketing tactic. 

Remember, your brand is supposed to help the players, not create problems for them. 

Marketing and Promotion

Promote, sell, and repeat. Your online Ludo business cannot be successful without a good marketing strategy. Keeping up with the trends is very important. Running cliche ads won’t help anymore. Marketing is not only promotion, you know. It is more about consistent practices that make your brand more visible and appear reliable than others. 

Rather than ads, try influencer marketing. As the influencer is kind of reviewing the product, it helps build trust among users. Apart from that, focus on SEO. Practices like reducing page loading speed, light UI design, and producing organic content are proven to boost traffic. 

Small Tip: It should not look like that you are forcefully promoting your product. Everything should appear spontaneous and organic and after that, you are ready to launch your online Ludo Game.

Partnering with a Professional Ludo Game Development Company

Building an online Ludo business in India can be 10 times easier if you get professional help like us! We Stealth Technocrats have been developing skill-based games like online Ludo for the past 10 years. Do you know what that means? Well, throughout these 10 years, we have learned a lot, be it best development practices or marketing strategies, we can help your brand go from 0 to 100 in months. 

Now the question arises, why professional help like Stealth Technocrats? Couldn’t businesses do all these all by themselves? Yes, they can but it wouldn’t be as smooth and relaxing as letting professionals handle everything. 

Why? Because the gaming industry differs from any traditional business. You are not selling multiple products but only one that can give users a different experience each time. It is easy to create a tempting ad and attract users to buy cosmetics but when it comes to gaming, you need a lot of research and a perfect understanding of the buyer persona. Remember, your audience is gamers, and impressing them is quite a task and you need years of experience for that which leads you to us. 

Once you partner with Stealth, you subscribe to premium client service where all of your development needs will be fulfilled within your budget. Be it:

• 3D Ludo Game

• VR based games

• White Label platform solutions

• Crypto-based gaming platform

• 24*7 technical support

• Trendy feature-rich Ludo games

• Unique admin features

• Maintaining all the security protocols

• 100% licensed platforms

• Transparency in pricing or anything else, our services never compromise on quality, variety, and reliability. We make sure that your app gets launched without you being stressed over pricing, marketing or constantly checking on updates. After all, the services aren’t to suit us but to suit you. 

Conclusion

Starting a gaming business is not something out of the box, every other brand is opting for online gaming but what is unique are your ideas, and using those ideas you can create an out-of-the-box gaming experience for your users. 

All these above-mentioned points will just help you channel your ideas to the right path so that your product and brand can stand out in no time and stay in the run for a long time.