SEO vs PPC in Marketing Decoding the Best Strategy for Your Brand Growth

Description

Have you ever played Tug of War? This is how most businesses assume SEO and PPC to be. Two teams in a marketing battle. But the reality is different. Just think about it, how can two marketing strategies be against each other? If they are part of the same marketing then, why do you need to choose one? You should choose both for better growth, don’t you think so? That’s why we believe the formula needs to be changed from SEO vs PPC in marketing to SEO+PPC in marketing = Better Business Growth. So, how do we do that? Through this blog, simple!

What is SEO? 

Before jumping onto SEO vs PPC in marketing war, you gotta understand what these strategies are and how they work. Let’s begin with SEO or Search Engine Optimization. It is a web marketing strategy used for driving organic traffic to a website. It also improves your brand's authority and authenticity which is very important to stay long in the run

So, how does it work? SEO are of different types and each type has its own set of practices. There are on-page SEO which focuses on keyword research, content production, UI, etc., off-page SEO, which deals with backlinking, guest blogging, brand collaborations, etc., technical SEO, which is all about website speed optimization, mobile-friendliness, schema markup, fixing crawl errors, etc., Local SEO deals with GMB profile optimization, local link building, etc.

All these practices make your website rank at the top on the Google search results which automatically leads to quality traffic. Remember, SEO is a gradual process, you can’t expect results overnight. You need to spend months and sometimes years building an SEO-wise perfect website or brand.  But once you do that, you will not have to worry about anything else. 

What is PPC? 

To understand PPC better, you need to compare it with SEO. SEO is free, you are following some practices to make your brand more visible so that you can drive leads. PPC on the other hand is a paid advertising module. Google ads, meta ads, etc fall under this category.  Here, you are paying Google, Meta, or any kind of advertising platform that you are using, every time someone clicks on the ad campaign. It will be active as long as you are paying for it. That’s why it’s called Pay-Per-Click. 

So, does it drive Quality leads? Yes if you do it correctly. You need to take care of the keywords, the ad video or image which needs to be appealing to people you are targeting, continuous optimization, error finding, etc. If you want to drive instant results and have a good budget to spend, PPC is for you. 

Small tip: Rather than doing everything on your own, get help from a professional Google Ads service provider. It’s less tiring and stressful that way. 

SEO vs. PPC in Marketing: Key Differences

The war of SEO vs PPC in marketing ends when you know when to use them. For example, Google ads are not something that you can run forever. You gotta stop somewhere, right? Ads are usually for seasonal leads. The arrival of a new product, some sort of sale, a new service launched, etc., are the best occasions to advertise. SEO on the other hand, does not have any time specifications, you need to maintain those practices as long as your brand exists because SEO is not only driving leads but also maintaining your brand’s positive image, trustworthiness, and reliability. 

In short, Consider SEO in the beginning stages of your business when you have a low budget but ample time. The brand image you will create in the beginning will stay forever. So, focus on SEO and build a strong foundation. 

Later, include PPC for seasonal traffic as we mentioned above. It will help you target specific customers and drive quality leads. Moreover, if your brand belongs to a highly competitive industry, consider using PPC frequently, it will create brand awareness much faster than SEO. 

SEO and PPC Together: A Winning Combination

When the scenario shifts from SEO vs PPC in marketing to SEO and PPC in marketing, you see the actual business growth. As said earlier, you don’t have to choose one, just use what suits you best at different times. 

If you are just starting your business, focus on SEO first. At least, build an SEO-friendly website, add some content, perform on-page SEO, etc., and wait.  Now, see which keywords you are ranking on and try to match them with your customers' needs, if they do, use them in your ad campaign. This way, you can drive results more efficiently. You can also do the vice versa, meaning you can use the data from your ad campaigns to build SEO strategies that will benefit you later.

Moreover, you can use PPC to target the visitors who visited your website, but didn’t make any purchases, the ads will create a sense of relevancy to them, leading to assured purchases.

How Our Brand Can Guide You Towards Choosing the Right Strategy

Making the right decision for your business comes from profound knowledge about your kind of brand, current industry trends, and business agenda. And you can't analyze these factors without professional experience. So, it's better to get help from a professional service provider like Stealth Technocrats. We are service providers with 10+ years of experience and have capabilities of delivering results your brand will love.

From the latest SEO trends to running PPC ads that do not just drive traffic but quality traffic, we cover all of that. Be it working on building authority for your brand or getting some quick sales for revenue, you can always rely on us.

Here at Stealth, we don’t just provide marketing services but also help know and navigate your business better in the future. Our team first sits with you and discusses every aspect of your business goals, and the current sales report, finds out loopholes, and suggests ideal marketing strategies for improvement.

After that, we create a blueprint of the process which includes what SEO practices we will perform for how long, what resources you will have to provide us for that, what the budget and duration of the PPC are, what results we can expect, etc. 

Following this blueprint, the workflow proceeds. Oh! One more thing, you won’t have to worry about the updates because we will let you know about everything verbally first, then send you an email stating all the important points so nothing goes astray on record and there is no chance of miscommunication. In short, working with us is easy, result-oriented, and reliable. 

Conclusion

Be it SEO or PPC, when you choose one, try to make the most out of it. PPC is not just making an ad live, you need research, the right keywords, the right audience, and many more. Only then, your spent money will drive leads. Similarly, just making a website live and writing content once in a while is not SEO. You need to follow the Google algorithm updates, make constant improvements, stay consistent with content, and many other things to make your website or brand rank top on Google search results. 

So, whatever strategy you follow, research your goals first, make a roadmap of the time, budget, expectations, etc., then compare which strategy fits these criteria the best and then proceed. 

PS: Don’t expect too much. Give it a try, see how it goes, improve, and then try again. This is how marketing works. The more you try, the more you learn about your audience, trends, market, etc., which later leads to better operations and better results.