Stay Ahead in 2025 Future Proof SEO Strategies for E Commerce Websites

Description

Running an e-commerce store is a whole lot of work. You gotta do photoshoots of your products, edit the images, upload, write descriptions, communicate with customers, manage orders, deliver, return orders, and more. Phew! Gotta be Hulk to do all these. It isn’t fair for business owners to lose customers just because they forgot about SEO for a few months. But it is what it is. But, but, but. There’s always an easy way around. What if we tell you that all the work can become much easier? The Stealth Detective department has found some of the best SEO strategies for e-commerce websites (Latest Update: 2025).

The best part is that we'll be discussing not only the strategies but also the best practices! We are Stealth Technocrats and will always give something extra!  So, get a notepad, a blanket, and a cup of coffee, and join us in a session where we’ll discover something new about e-commerce website optimization. If you are someone who has just built a website and is lost in SEO, it’s for you. Experienced people who are losing sales will benefit you as well. So, let’s beginnnnnn…

Develop an SEO-friendly Website

The first step is to develop an SEO-friendly website; if you successfully do that, 70% of the work is done. But this is where most business owners get confused or become too casual about it. Uh, it reminds us of a client that we served once. You won’t believe what he said: 

Client: Do I really need SEO for my e-commerce website?

Us: -_-

Are you serious? Of course, you need SEO. It doesn’t matter whether you run an e-commerce website or some other type of website. IF YOU ARE SELLING SOMETHING ON YOUR WEBSITE, YOU NEED SEO. IF YOU WANT TRAFFIC ON YOUR WEBSITE, YOU NEED SEO. 

Write that in capital letters, get that printed, and hang it on the wall. *inhaaaale.. exhaaaaale.* Sorry, we get super angry while talking about him. We handed over a fully functional e-commerce website to him, but that meeting got on our nerves. 

So, yeah, SEO is important, and the first thing is to develop an SEO-friendly website, which means that the website must contain these things: 

Good Site Loading Speed: Your website must not take more than 3 seconds to load. Yes, 3 seconds because people don’t like to wait and there are multiple options to opt for. So, to be better, you gotta be faster.

Mobile Friendliness: Your website should be mobile-friendly, which means it should be easy to access and use on small screens like mobile phones, tablets, etc. Why? Almost 56% of online sales come from mobile users. If you want more sales, you need to reach out to the maximum crowd, and here, it’s mobile users.

Clean URL structure:  Make sure URLs used on your website are short and clean, it makes it easier for Google to crawl your web pages and the easier it is to crawl, the better it is for ranking high.

Schema Markup: Schema Markup helps Google to understand your website’s content. What happens after that? Your content shows up on featured snippets and you know what happens after that, right? We all click on that, it means higher CTR.

 Keywords are Your Sword

Did you read the heading? Did you read it? did you read it? Hehehe, see, we’re so artistic. For those who didn’t get that, if ranking at the top of Google SERPs is a war, the keyword is your sword. Do you get it now? Yeah, it’s amazing we know. 

Boss: For God’s sake, can you guys just be serious for one moment?

Us: The right use of keywords is one of the best SEO strategies for e-commerce websites. Just get a good keyword research tool, make a list, and use them in your content which is product descriptions, alt text of images, etc. in this case. Semrush, KW finder, Wincher, Google keyword planner, and Ahref, are the best options. 

Here's a small tip: Long-tail keywords work the best.

Is adding keywords enough for e-commerce SEO?It’s one of the most important parts, but adding keywords alone is not enough, you need to perform other SEO strategies like on-page SEO, Off-page, technical SEO, etc. as well to get the best results. But yes, it’s true that keywords are the base because all the other tasks happen on them.

Take It Slow, But Produce High-Quality Content

Isn’t content a ChatGPT work? Don’t believe in such rubbish. Quality content can only be produced by the combined work of AI and humans. Take as much time as you want, but always keep the context creative, conversational, unique, and easily understandable. 

AI written content might look polished and professional but people read those pieces that have life in them, something that is relatable, humorous, and feels personal as if someone is talking to them.  As we are talking about SEO strategies for e-commerce websites, here, content means product descriptions. You need to learn how to write product descriptions because words are limited and you need to be creative as well.

Here’s a reality check: 

This is how a human would write: 

Our flower-cut diamond ring with gold and platinum bands is suitable for every occasion, be it a corporate party, wedding, or holiday at home. You can style it with everything. Planning to get engaged? It’s perfect for that too! This flower ring’s edges are finely shaped so that it doesn’t damage your clothing or get stuck in your hair.

Can you see the difference? Yes, see how the human written one is more conversational, asking questions, and narrating real-life problems like sharp edges of rings damaging clothes. This is called content written for the audience.

You Don’t Sell Products But Images

Descriptions, reviews, these things come much later, what customers do first is they see. Your images should look tempting and should also rank. Yes, just like websites or content, images also rank SERPs. For that, you need to write good image alt text.  But wait, this is not the end yet, Your images should also be fit for voice search and visual search as well. 

How to optimize for visual search?

Visual search means that a person is uploading a picture to find a particular product. So here, you need to focus on the image. Make sure the picture is of good quality, the product is in the center, take care of the file type, and size, compress if needed, write appropriate alt.txt, etc. 

Remember, no matter how beautiful your product images are, if you don’t optimize them, Google will not see them, and if it doesn’t, what is the point of all the effort? 

Use AI for Customer Experience

Wanna sell more, improve the shopping experience of customers. Use AI and ML to give them suggestions, find out what problems they are facing, build a strong customer support system, guide them throughout their buying journey, and then see how your sales chart goes up.

Note: Don’t bug them by calling or sending unwanted messages. Let them explore, choose, and reach out only if they are confused. All you can do is give suggestions and options, and this is what they want. Guide them without 

Which Is The Best Seo Tool For E-Commerce?

Helium SEO is the best SEO tool for e-commerce businesses. So, does it mean that other tools are useless? Not at all, but as we’ve said earlier, e-commerce websites and other websites where long-form content is posted like articles or blogs are different. The keywords are different, the content approach is different, and a lot of other things. Helium SEO tool is specifically designed for e-commerce, so it becomes far more convenient here. 

Wrapping Up: 

So, this is pretty much all. You are all set to set up your e-commerce store. Let us clear the fact that developing an e-commerce website and starting to generate sales is a long journey. It’s not like writing a blog and then posting it. It includes a lot of work, development, photos, SEO, customer support, and many more. So, it doesn’t matter which SEO strategies you are using; stay patient and consistent with your efforts.