Top 5 Qualities to Look for in a Google Ads Service Provider

Description

Do you believe that you have chosen the correct Google Ads service provider for your brand? Or not? Well if not then you have to do some homework. Before you begin searching for agencies or people, you first need to know how Google Ads work, what are the best practices, what are the current service prices, etc. These things will help you judge the service provider effectively and make better decisions. Remember, it's only when you know what is worse that you can find the best.

In this blog, we will talk about 5 qualities that you need to look for in any Google Ads service provider. If 5/5 matches, you can move forward, and if not, it’s better to ignore. So, if you’re going insane managing it all alone, you can stop now. 

Expertise and Experience

Okay, so where do you look for Google Ads service providers? On Google, right? There’s nothing wrong with it. We all search for things on Google but how would you know that the agency is good for you? If we’re not wrong, you will go through the website where everything looks superb. Don’t fall for that. Every brand has a lavish website where they show amazing numbers. 

What you need to do is talk with the service providers. Note those numbers shown on the website or other project details (This is your secret research). When you meet them, ask questions related to the projects they have worked on, what was it, how many types of Google Ads they have run, the success rate, what strategies they used, how old the project is, if is there anything they are currently working on, and if yes, how? Etc. 

No, you are not intimidating them. It’s absolutely fine to ask such questions. It will give you an idea about their experience, expertise, and confidence. If you get informed, detailed, and confident answers, it’s a green signal. 

Transparent Reporting and Communication

Be it relationships or business, if proper communication is not there, it’s not gonna work out (Joke intended). So, while you are sipping coffee with your Google Ads service provider and discussing things, slip this question into the conversation: “How do you communicate with your clients, what does your reporting process look like?”

Wait for a while, and observe them. If they still sound unbothered and confident. It’s good. But wait, it’s not the end, you gotta listen to their answer first. An ideal agency follows a transparent and regular reporting process. They update you about every major to minor thing in a detailed report where they show the stats, analytics, budget spend, outcome, etc. Moreover, they communicate with you regarding any changes or problems as well. Now, coming back to the answer part, if your service provider says: “You’ll get a monthly report of everything, sir.” Run, run! 

Your service provider should not ghost you, there should be regular conversations, update sharing, and reporting both verbal and written. If you are not getting that, you are at the wrong place.

Strong Analytical and Data-Driven Approach

A good Google Ads agency will not only provide PPC services or try to impress you with amazing digital marketing skills, but they will also give you a clear vision of your needs. They will discuss when you should use Google Ads, what types of ads will suit your business agenda the best, what your current brand reach or situation is like, and how they will improve that, etc. These are all analytical parts now, let’s talk about using the data correctly.

Running Google Ads is all about tracking data and making implements. A good agency will use Google Ads management tools, perform A/B testing, and monitor CTR, CPC, etc. to evaluate the progress. If your current agency doesn’t do all of these, they might need to learn it first (No offense though). 

Knowledge of the Latest Trends and Updates

Following the years-old strategies now won’t help. It’s 2024, so your Google Ads should also follow the 2024 trends, interests, etc.  Smart bidding, AI-driven approach, broad match, video ads, etc are currently in trend.  You might have noticed how video ads are everywhere! 

The moral of the story is, that your Google Ads agency must follow trends and suggest solutions. Simply ask about the market trends and see what they say. We know it, you know it but what if they don’t? 

Customization and Flexibility

Personalized service should be there! End of discussion. Your brand and your neighbor's brand aren’t the same. You guys will not run the same Google Ads. That’s why, it’s very important for a Google Ads service provider to understand your needs and provide solutions according to that. 

Let’s understand this through an example, if your brand sells beauty products and your neighbor’s brand sells car parts, do you think the same Google Ads will work? No, right? Moreover, Google Ads are not just to run once and forget, seasonal modification as per the changing customer behavior is needed (They should not charge extra for this).

How Stealth Technocrats Delivers Excellence in Google Ads Management

Stealth Technocrats has been serving customers globally for the past 10 years. We have 3000+ customers. Do you think that we haven’t worked on versatile projects? Of course, we have and what leads to these numbers is our approach. 

Whenever a client comes to us, we first listen and learn and then we build strategies. Even if a client asks for similar Google Ads services that we have provided for some other brands earlier, we never do that before analyzing. No matter how similar the two brands are, the users, agenda, etc will be different and following that, our services will also differ.

Our work process looks like this: 

1. Meeting with clients and understanding their needs

2. Suggesting the best strategies based on industry trends and communicating about the work process, tools used, reporting, etc.

3. Building a full-fledged strategy for the ads

4. Ads creation and Approval

5. Running the Ads and keeping track of numbers

6. Updating the clients on a regular basis

7. Making necessary changes in the ad campaign

8. Informing the same to the clients 

9. Closing the ads and delivering the final reports. 

As you can see, our clients are informed at every stage. This is done so that we make decisions with them. Yes, we might know better than the client and we don’t have to ask them every time, but when we both agree on something and give it a try and it succeeds, it leads to client satisfaction and this is where most service providers fail. 

Conclusion:

So, what’s next? Your journey begins now. As you are well aware of the ideal Google Ads services, you can make informed decisions. Here’s a small tip: Ask for a free demo from service providers. Yes, some good companies do that. This demo will tell you everything about how are they gonna handle the process in the future and move forward only if you feel confident. Do not choose companies, who agree with you every time and try to soothe your ego. Your business growth doesn’t demand pleasers but professionals who are capable of  providing you with solutions.