Top 7 AI Marketing Tools Transforming Our 2024 Strategy

Description

Although we were very skeptical about using AI Marketing tools as a software company, later, we realized that using them was one of the best decisions we made in 2024. No, we aren’t talking about using ChatGPT to churn out social media captions or meta descriptions. We are talking about AI tools that actually improve execution speed, process, accuracy, and reliability. 

So, if you’re a business owner, an employee, or a person thinking of building a start-up, this blog will help you find resources that speed up the process so that you can focus on other important things. 

Hey! Are you thinking AI marketing tools are useless?  Maybe it was the case when it first came out on the market. But now, oh my lord, AI has gone through a glow-up. People are making Ariana Grande sing Punjabi songs, bro, Hail AI! (Obviously, she is not singing in real life, it’s AI mimicking her voice, in case you are confused).

We have brought you 7 AI-powered tools that helped us execute projects faster and drive better results and we strongly believe that these will help you as well. So, let’s begin, shall we?

Jasper AI

The best generative AI tool for writing social media or AD copies. We still use this tool a lot whenever we have to run a Google ad or put out a catchy social media post. So, basically, it’s a writing tool. Can you write blogs by using these? You can, but we don’t think it would be a good idea. 

See, to get the best results, it’s very important to use tools that are specialized in doing something, mm hmmm, very specific. Jasper AI is capable of creating content in several styles and tones, which is what ad campaigns or social media posts need the most. For long-form content, you can use tools like Content AI Scale.

Note: Jasper AI is a paid writing tool. So, purchase only if it suits your budget, otherwise, you can always get valuable insights from free sources and polish them as per your needs.

Originality AI

Mmeh, not gonna lie but this tool has been on our nerves. We share a bittersweet relationship here. (is it the case with most romantic relationships?, sorry not the right place to ask). Originality AI is an AI and plagiarism checker tool. It helps you find AI written, or plagiarized content, check the grammar, etc.

It’s a pretty good AI marketing tool but sometimes it shows an authentic human-written content piece as AI written, feeling like crying, bro! Sigh… however, that doesn’t make it a less reliable tool. 

As AI has become advanced and is capable of copying human writing styles, sometimes AI checker tools mark human written content as AI. To avoid that, you need to add a unique tone or some real-life data, examples, etc. 

70% accuracy is enough on this tool, no need to spend hours on making it up to 100%. Remember, the essence and uniqueness of your content should be there. If you have written a piece all by yourself, no need to test it. This tool is for marking AI written elements from a content piece and re-writing it, that’s all.

Surfer SEO

Wanna Produce SEO-friendly blog posts but don’t know how to find keywords, external links, topics, etc.? Surfer SEO is enough. We love it, we love it a lot. Just write what you wanna write a blog about, and this tool will give you a whole plethora of information. 

Be it keywords to focus on, blog length, tone, top ranking sites on search engines, search volume, difficulty, points to cover to rank higher, everything, that makes you produce more content without losing the quality.

Surfer SEO is also a paid tool, but you can purchase the community package to get more benefits at a lesser price, it is specially designed for businesses. 

PhotoRoom

This is the best part of using AI in Marketing. For businesses that are more into social media marketing or e-commerce, this tool is for you guys. You don’t need to click those perfect pictures all the time, just click it, edit it in seconds, and shoot.

We once helped an e-commerce business with their digital marketing and this tool was our savior. They had amazing pictures of their products but the off backgrounds stole the charm. Guess what, one of our designers came to us and suggested that she could edit them but it would take time, and told us to get help from PhotoRoom to speed up the process. Thanks, designer!

E-commerce is all about looks, so don’t take a chance with it, try PhotoRoom.

Reply.io

Name one effective marketing strategy, come on! We are all hears. For us, it’s email marketing. We got quality leads from this strategy and it helped in customer retention as well. But without Reply.io it wasn’t possible because honestly, we didn’t have a dedicated person for this. Yes, the marketing manager was there but he had other work you know. 

Reply.io helped us by drafting effective email responses, we just set the campaign and the necessary settings and this tool took care of the rest. If your business also benefits from email marketing, you gotta try it.

Influencity

Big brands like Samsung take help from Influencity for their influencer marketing and so as we (Hehe, we love to assume that we are a big brand). This tool helps you find influencers for various services like reviews, sponsorship, traditional advertising, etc. You need to set your preferences and it will show the relevant influencers and you can take it from there. 

No endless scrolling on Instagram, no needless references, only quality influencers at your service.

Github Copilot

It’s not an AI marketing tool, but an AI tool that will help you for sure. Coding geeks! Finding it tiring to write those monotonous codes and solve never-ending errors? Github Copilot will do that for you. It can write codes, complete half-written code, generate recommendations, etc., making it all easier and faster!

So, if your brand deals with software like ours, free your developers from these responsibilities. No! We are not asking you to fire them, only developers can run this tool, or at least a person who knows coding. So, don’t fire anybody, just make their work easier and your business grow faster.

Conclusion

This list doesn’t end here, you can take AI’s help in every aspect of business even in customer service. It doesn’t matter how good your marketing efforts are performing, taking some help will never harm you but make your work easier and enable you to focus on more important things like business planning, decision making, roadmap designing, etc. Remember, the world is moving faster and your business should as well.