Top 7 Practices to Optimize Your Lead Generation Website

Description

Wondering why you are not getting enough leads on your website? Well, that might be an optimization problem. No, having a well-designed website and a quick loading time will not help alone. Yes, they do help but your lead generation website needs something more now. 

Wanna know a secret? You can increase traffic to your website through SEO but to turn them into leads; you need to be in touch with your audience. See, leads are not only those people who buy something but also those who subscribe to your newsletter or YouTube channel or those who visit your website again and again.

 If you stop finding ways to make people buy your products and focus on how to provide them with consistent and relevant information, it will automatically boost your sales. This is what bigger brands like Amazon, Google, and Flipkart do. Remember, you first sell experience and then the product. 

In this blog, we will talk about the top 5 optimization strategies for your lead generation website that will not only keep leads flowing in but also increase your brand reliability. 

Set a Goal 

Nope! Lead generation is not the only goal. You need to be more specific here my friend. Because the more specific you are, the better strategies you can follow. Didn’t get it, right? Okay, let us put it simply. First, you tell whether you want to generate leads for sales or just to connect more people with your brand. If you want to sell something, the landing page must have some unique product listings, testimonials, some USPs, etc.

However, if it’s just for increasing brand awareness, you need to insert a sign-up form, Instagram follow, email, or newsletter subscription on the landing page. If you use the same page for both things, it might divert the traffic. 

Essence: Keep it specific and build different landing pages for different kinds of leads so that you boost sales and awareness simultaneously. 

Use Testimonials 

Yeah, we know it sounds a bit old but testimonials do wonders for lead generation. You just need to learn how to use them in the right place. What does that mean? Just listing all the reviews on the landing page is a big no! Your leads are smarter than you think, they know that testimonials are for promotion purposes. So, what you can do instead is add only the relevant and honest reviews. Let us explain: suppose you are selling ABC skincare products, so list reviews of the same products on the page. You can link the social media handles of the users to keep it more authentic. 

Essence: Adding Testimonials; builds trust among people who visit your website which makes them more likely to buy something. But making sure that the reviews are relevant to the product or service you are promoting is important.

Optimize Your Thank You Page and CTAs

Now, let’s shift our attention to the after-purchase or after-visit experience. Think of your website as a physical store, what would you like to do once a customer has bought something and leaving? You would say thank you, and give them a card or a brochure or a discount coupon for their future purchases, right? 

Yeah, you need to optimize your Thank You page that way. No need to give every customer a discount. You can simply ask them to subscribe to your newsletter or email for updates or reminders for any upcoming sale. In addition, try personalizing your Thank you message. Rather than just “thank you,” it could say, “Hey Sakshi! Thank you, you made a great choice!”

Essence: Add more value to your Thank You page. Add videos, further sale information, subscription options, etc to educate your audience more about your brand. 

Add a Chat Feature 

If your lead generation website cannot talk to people and help them find their desired product or service, it’s a waste of time and effort. Come on! Why are you so backdated folks? Haven’t you heard of AI and ML? Use them and build a chatbot to communicate with your customers and suggest products even before they start searching for them. 

Remember, people love it when a brand reads their mind, It’s the Google Hack, you know. 

Essence:  Use AI & ML to give your customers a more personalized experience. Add a chatbot to resolve their queries in seconds, and ML to track their behavior, suggesting products accordingly.

Don’t Force Them to Buy 

Hey! Don’t panic. Even if people don’t buy anything from your website, it’s okay. You don't have to bother them by sending those annoying emails and calling them again and again. It’s frustrating. 

Remember, how we said you can keep them aware of your brand by just simple subscriptions and regular updates? Yes, keep doing that. This way, customers will not feel that they are being forced to buy but rather it would appear that your brand is helping them for a better purchase experience. 

Essence: Don’t force them to buy anything but keep them in the loop by providing personalized and relevant updates. 

Get Your Lead Generation Website Optimized with Stealth Technocrats

Generating leads is not like making pasta. It takes time, constant hits and trials, and years of experience. That’s why, it’s always a better option to switch for professional help like us. Having served more than 3000 businesses all around the world, we can help you find the best optimization practices for your brand. 

From following web development trends to constantly keeping up with the changing SEO practices, we never let your website get out of sight. Our developers and marketing experts collaborate to build a website that not only ranks at the top of Google search results but also keeps people engaged which ultimately boosts sales. 

Our most popular services are: 

• Local SEO

• E-commerce SEO

• Shopify SEO

• Start-up SEO

• Google Ads

• YouTube Ads

• Instagram Adas

• Enterprise Reputation Management

• Start-up Reputation management, and many more. 

Furthermore, we provide our clients with 100% transparent services, meaning you will be notified about each step, search marketing strategy, budget, and everything. Because we value your insights, we value your support. 

Conclusion 

Optimizing your website is not a one-time task or investment. The trends keep changing and you gotta keep up with them. But do you know what’s the best thing about these trends? Even a very small but unique thing can bring a huge difference in lead quality. 

So, Follow these practices to bring a new buying experience into the market which is something users are definitely gonna fall for and if you think that you need help, we are here!