What is SEO Friendly Website Development Key Techniques to Boost Your Site

Description

If your brand has a website and still is finding it very difficult to generate organic leads, you might have forgotten to make it SEO-optimized. So, what does an SEO-friendly website do to your brand? Well, it does a lot of things: pulls in organic traffic, generates quality leads in the long run, is cheaper, and the best part is, it's never too late to start.

So, how do you start then? You start with knowledge. In this blog, we will go deep into the development of an SEO-friendly website and its long-term effect on the growth of your business. But wait a minute! We have something as a bonus for you! We will also let you in on some SEO practices that worked like magic for our brand. So, get that notepad and sit tight!

What is SEO-Friendly Website Development? 

If your website follows all the SEO standards, it becomes an SEO-friendly website and to do that, the development process you follow is called an SEO-friendly website development. It includes developing an intuitive UI, optimizing site load speed, writing simple and short codes, getting SSL encryption, putting quality content, backlink building, and more.

Basically what these practices do is make it easy for Google or any other search engine to recognize and analyze your website as per the search intent. Suppose, someone types the best skincare brands in India, Google will show some brand websites to the user. But have you wondered how Google knows that these brands are best? Google is not a human, it doesn’t do skincare, right?

So, what these search engines do is find similar words, images, and URLs to the keywords or queries that the user has put. If you are a skincare brand and your website uses phrases like best skincare brand, best skincare solutions, etc. Google will consider it a similar result and show your website to the user. 

So, is that enough to rank? No, ranking on Google needs more than keyword stuffing. You gotta put new solutions, some innovative ideas, or information that is authentic. Your brand should appear as a legit brand, some recognition from other brands also works. Yeah, there’s a long list and we will discuss all these practices later in the blog. First, let’s understand why SEO optimization is so important. 

Why is It So Important?

Building an SEO-friendly website is important because this is the best way to drive organic traffic. You won’t have to spend thousands of money on ads or run campaigns, etc. Yes, they work too but in a different way, and also don’t last for long. An SEO-optimized website is a timeless source of lead generation.

If your website has authentic information put in a way that Google can recognize, you won’t have to worry about having 0 sales, because it won’t happen. Remember, Google ranks only those sites that are capable of providing solutions to the users’ queries. So, as long as you can make Google believe the same about your brand, it will be smooth, and profitable. 

How to Make a Website SEO-wise Sound? 

To build an SEO-friendly website, you need to follow different SEO strategies for different aspects of the website. For example, you need the best technical SEO practices to make your website fast and responsive. On the other hand, when you put content in there, on-page SEO practices will help you create awareness, and visibility. What matters the most is the sequence you follow.

Start with the Development SEO:

If you are developing a website from scratch, try to incorporate the best SEO practices, and even if you are thinking of improving your existing website, it works wonderfully. Hey! It’s not that hard, it’s just like usual website development, all you need to do is take care of these below-mentioned things: 

• First thing first, take care of the UI. Make sure your website runs seamlessly on all kinds of devices, especially mobiles because most customers use mobile for shopping. The UI should be simple, intuitive, and lightweight. It should not take much time to load, should respond quickly and users must be able to use your website easily.

• Keep the codes clean and short, Google reads URLs and codes only, if they are easy to read for Google, it will rank your website up.

• Get the website SSL encrypted because unsecured websites are a big no for Google.

• Use a Robot.txt. XML sitemaps so that Google can crawl your website pages easily and faster. 

On-Page SEO to Increase Visibility

Now, visibility is a very crucial aspect that decides how much your ranking on Google can be improved. On-page SEO, if done properly, can fetch very good results within weeks. Here are some of the best practices:

• Do the keyword research effectively, and utilize related high-quality keywords within the content. Never do keyword stuffing; instead, use them naturally within the content. Suppose you create a blog with 1000 words; then your primary keyword must come 5-7 times.

• Provide unique information through your content. You must provide something to your users that your competitors aren’t.

• Link your content to external authentic sources, it creates reliability and credibility.

• Link your website pages internally as a reverse marketing tactic.

• Write good meta titles and meta descriptions. 

• Optimize images used inside your website through alt text.

• Optimize your URLs. 

Off-Page SEO to Build Authority

Off-page SEO helps your brand appear as a legitimate one. It creates authority and trust among users and in the eyes of Google. What you can do is:

• Start guest blogging on other authoritative sites

• Gets citations from bigger brands

• Create a social media presence, it helps a lot.

• Collaborate with similar brands

Best SEO Tips from Stealth Technocrats

Now, let’s talk about our personal experience with SEO and which practices worked best for us. But before that, let us tell you one thing, finding SEO tricks that work perfectly for your brand is not something that happens instantly, you need to spend months trying different practices before recognizing which ones suit your business agenda and this is what we did as well.

• SEO-friendly website design and structure helped us a lot. If you visit our website, you’ll notice that we have used very minimal colors, and divided all the sections, with no needless transitions or special effects. 

• Being a software company, we never focused on content production that much, but recently decided to do that and we saw a significant growth in leads. We started by adding some additional pages and posting blogs every week.

• Image optimization was a game changer. We started writing well-structured alt text, and images used on our website or blogs started ranking as well.

• Last but not least, Backlinking helped us create a bigger digital presence. We majorly took the help of social media, we started posting news posts or any industry-related updates and our suggestions regarding that. It created a positive brand awareness. 

Conclusion

An SEO-friendly website is not only about coding or designing the UI. It includes every major to minor thing, the content, images, featured snippets, or all that you put on your website. So, no need to rush; just optimize one part at a time. SEO is not a task, it’s just a part of your website development and improvement.

You can’t optimize your website once a year and then forget about it. It’s a regular practice. Whenever you see a Google algorithm update, make some changes to your website, or whenever you get a piece of new information about something relevant to your brand, write a blog about it. It’s all about relevancy, consistency, and authenticity.